Online Advertising FAIL Leads to World War (A)Z

You know how it is when you search for something online, and within days, that very thing pops up in your Facebook news feed while you’re scrolling through it? I found it disconcerting when it first started happening, but now, I’m accustomed to it. I’ve gotten used to the internet spying on my web-browsing habits and keeping track of my site visits, though I’m not less annoyed by it.

But I have some reassuring news to share: the internet is not as all-knowing as it appears to be, and it’s nowhere near as adept at learning about you as you might think! There are grave flaws in its insidious little system, bugs in the mechanism behind the personal-habit espionage that goes on every time we enter the ether that is the internet. I know this because I visit at least one Arizona State University web page per day, yet earlier this week, an ad for Alabama State University gifts inserted itself into my news feed and passed before my eyeballs as I scrolled through. Why? Because ASU.

 

Not my ASU! My alma mater is Arizona State, not Alabama State.

Not my ASU! My alma mater is Arizona State, not Alabama State.

 

YOU’RE DOING IT WRONG, robotic internet spies. I have never searched for Alabama State anything! Ha!

So, if you feel that you’re being overly-surveilled online, take heart. The robotic internet spies can’t tell the difference between one “ASU” and another – they don’t know if the “A” is for “Arizona” or “Alabama.” They don’t know that we’re the Sun Devils, not the Hornets, and they actually don’t know anything at all. This is not a complex epistemological matter. Arizona and Alabama are two very different states, and the robotic internet spies don’t know that.

This is not to diss Alabama, mind you. I’m just saying that there are big differences. For instance, in Arizona, if you accidentally dump a full container of water on yourself in the car during the summer, it’s no big deal because after you exit your car and walk across the parking lot to the store, your shirt will be completely dry. The hot, dry air works like a gigantic clothes dryer when you cut through it. In Alabama, on the other hand, it’s humid… so if you dump water on yourself in the car, you’re likely to be even wetter by the time you get to the store.

Somehow, I’m reminded of Sheriff Joe, our sheriff who decided against running for governor. I think his decision was a sound one, and not just because “Governor Joe” doesn’t have the same ring to it as “Sheriff Joe” AT ALL. I have suspected for a while now that Sheriff Joe, aka “America’s Toughest Sheriff,” has been secretly working out a zombie apocalypse plan for Arizona. How else would you explain the mysterious statement he made when he announced that he wasn’t running for governor:

“I cannot in good conscience leave the sheriff’s office now, since that would be necessary if I declare a candidacy for governor,” Arpaio said in a press release. “Currently, I have several sensitive investigations in progress and am facing many challenges in my office. Because of this, I will not desert the people of Maricopa County who have elected me six times. Further, I cannot desert my dedicated employees.” (source: The Entire Internet)

Obviously he’s talking about the zombie apocalypse! There are zombies all over his statement, and it’s true… if there’s no Sheriff Joe, who will lead us when it hits?

I just keyed “sheriff joe zombie apocalypse” into my search engine. I can’t wait to see what ads will show up on my FB feed now.

Happy Friday, All!

Incessant Phoenix Flashbacks. Also, the Sports Sitch in Austin.

I realized that ever since I decided to post here on Tuesdays and Fridays, I’ve been posting on Wednesdays and Fridays… this is the fifth Wednesday in a row. Not a Tuesday in sight on the recent calendar. Somehow, despite my efforts for Tuesday, Wednesday is just when it happens. Maybe I’ll try to start posting on Mondays, as well, to make it a 3x/week affair.

Saturday evening, we went downtown to meet a friend at Champion’s, and he took us for a stroll onto Rainey Street in pursuit of some local flavor. I kept expecting to find Casey Moore’s cozying up to the old houses lining the street. I wonder when the look-out in the back of my mind will stop automatically using my old Phoenix metro stomping grounds as a cultural point of reference for Austin? Austin is a very unique place with a distinct character of its own, but without wanting to, I’m finding Arizona corollaries for many places we encounter here, as well as many of the same businesses. Some of the Austin neighborhoods appear to have twins in The Valley (Greater Phoenix Metro Area), especially around Arizona State University.

University towns. I like them. Austin being a university town was one of its selling points. The live music scene in Austin is bigger than it is in Phoenix – hell, it’s the “Live Music Capital of the World” – but in my opinion, Phoenix has more of a hard rock vibe, if you can apply a genre of music to a place to describe its general ambience. Phoenix is Alice Cooper’s town. Alice is a big sports fan, and his establishment is a popular pre- and post-game watering hole and eatery in downtown Phoenix. (My girl Stevie Nicks is in Phoenix, too.)

That brings me to this one thing about Austin: there are no major professional sports teams. This is not a source of distress, mind you… it’s just different from what I’m used to. The Greater Phoenix Metro Area has the Suns (NBA basketball), the Diamondbacks (MLB baseball), the Cardinals (NFL football) and the Coyotes (NHL ice hockey). The Ironman Arizona Triathlon is there, and there’s pro fighting. Golf is also big in The Valley of the Sun; the WM Phoenix Open is the largest professional golf tournament on the PGA TOUR. The Super Bowl was hosted at Sun Devil Stadium in 1996 (Cowboys vs. Steelers). There are also two college bowl games hosted in the Phoenix metro area (the Fiesta Bowl and the Buffalo Wild Wings Bowl), and MLB Spring Training takes place there annually. Phoenix is a huge sports town by anyone’s standards.

Here, the major professional sports situation is this: San Antonio’s 1.5 hours away, which actually isn’t that far… it’s the home of the Spurs (NBA basketball). Drive to Houston (3 hours), and there are the Rockets (NBA basketball). And Dallas – 4.5 hours away – has the Mavericks (NBA basketball), the Cowboys (NFL football) and the Dallas Stars (NHL ice hockey). Also in the Dallas area, you’ve got the Texas Rangers (MLB baseball). So the teams are here in Texas, for sure. Just not here in Austin, which is perhaps a good thing, because it’s already bad enough that we’re tempted by live music opportunities every which way we turn.

It’s not like I went running off to sporting events all the time when I lived in Arizona. I didn’t. But I do enjoy the energy of a sports town, and there was the occasional game or boxing bout.

The most memorable one was on May 9, 1993; it was Game 5 of the Suns vs. Lakers NBA Western Conference play-offs. That was some basketball! The Lakers were in the house, and my boyfriend and I decided to go at the very last minute. We went downtown, bought tickets from a scalper and folded ourselves into the madness, because isn’t that what any sane college student would do when she has a final exam the next morning? I had my priorities straight. There were memories to be made. We had a feeling that the game would be phenomenal, and holy crap, our instincts did not fail us. About 500 mini heart attacks later (or maybe it was just one big long heart attack – yep, pretty sure I’m remembering that correctly), the Suns won 112-104 in an astounding over-time upset. That win constituted the biggest upset I’ve ever seen live, in person. Actually, it may have been the biggest upset I’ve ever seen, period.

 

 

I was there!

That was Jerry Colangelo’s Suns, with the likes of Charles Barkley; Dan Majerle; Cedric Ceballos; Danny Ainge; Kevin Johnson; Oliver Miller and Mark West on the roster. Remember that team, Suns fans? I was unabashedly obsessed. I was working part-time as a barista and found myself ridiculously flustered early one Saturday morning when coach Paul Westphal came in an ordered a latte. I don’t think I breathed at all while I was making his drink, and I was embarrassed because I thought he could see my hands shaking. At least it wasn’t KJ standing there before me. I would have passed out.

Needless to say, I’m a Spurs fan now!

But I’ll always be a Suns fan. And a Sun Devil.

One very exciting thing Austin does have, though, is Formula 1 racing. This is enormous, and it’s a relatively new development.

At any rate, I’m sure I’ll get to a point where I’m not looking around seeing Phoenix everywhere we go in Austin. We haven’t even been here two months yet. There’s a lot of discovery yet to happen, and we’re really loving it here so far!

Here are some pics from Saturday:

Stopping for a pose with this sculpture on our way to Champion's on 4th

Stopping for a pose with this sculpture on our way to Champion’s on 4th

A casual look at the scene while I was waiting for my Greek salad at the food trucks on Rainey St

A casual look at the scene while I was waiting for my Greek salad at the food trucks on Rainey St

I was distracted by the industrial beauty of the view while we were eating

I was distracted by the industrial beauty of the view while we were eating

Rainey St hang-out (with live music, of course!)

Rainey St hang-out (with live music, of course!)

A building downtown, lit up all gothicky and sweet at night

A building downtown, lit up all gothicky and sweet at night