As every writer would tell you: Word Choice. It cannot be underestimated.

Quick – what’s one way to get people to recycle?

Allow me to show you Arizona State University’s approach:

 

ASU tells it like it is.

ASU tells it like it is.

 

Employ the power of a visual via the power of language, et voilà! “Trash” is no longer an option. Just guilt. Carry on.

I have to hand it to Tempe… it’s become downright unceremonious around here. With parking meters that read “dead” and “fail” and trash cans labeled “LANDFILL,” the euphemism is going the way of the dodo bird.

(I was amused to see these relatively new trash cans all over campus yesterday… you know I had to share!)

In other news related to sights around town, I realized, on Saturday evening, that there’s a fisheye setting on my camera. We found ourselves attending a get-together on a seventh floor deck, and thanks to my accidental discovery, I got this shot of downtown Tempe:

 

Downtown Tempe (from the seventh-floor deck of W6).

Downtown Tempe (from the seventh-floor deck of W6).

 

Happy Tuesday!

Blunt Parking Meters in Downtown Tempe

This being a new month, I wanted to stay on trend and post about my favorite things from the previous month, but when I sat down to do it, I actually couldn’t think of anything new I loved in December that I didn’t already love in November. However, it’s only the 8th of January and there’s already a growing list of simple-pleasures things tickling my fancy, so when February rolls around, there’ll be that.

So, what I thought I’d share with you today is an odd thing I never noticed anywhere before. Maybe it’s just me… you know how you can walk by something a million times and never notice it? This might be one of those things: I just recently became aware that some parking meters display messages. That is, they display information other than the amount of money left on the meter.

This, for instance, is a typical parking meter display:

 

This parking meter has no money left on it.

This parking meter has no money left on it.

 

This was one of many parking meters in downtown Tempe that Callaghan and I passed as we were walking home one day a few weeks ago.  We were on Ash Ave., talking as we walked, as oblivious to the parking meters as always, having no need to take notice of them, but then Callaghan stopped and said, “Wait! Did you see that meter?” We went back to the meter in question. It said:

 

RIP, parking meter.

RIP, parking meter.

 

“I guess that meter is dead,” I said. “How thoughtful of it to let us know.”

Curious, we re-traced our steps to see if other meters would have anything interesting to report. Most of them displayed the -0:00 reading like the first one, but sure enough, another meter down the line read:

 

This parking meter is FAIL.

This parking meter is FAIL.

 

Clearly, the people who work for the City of Tempe enjoy this part of the job! Maybe they’ll see this post and know that someone was amused.