As every writer would tell you: Word Choice. It cannot be underestimated.

Quick – what’s one way to get people to recycle?

Allow me to show you Arizona State University’s approach:

 

ASU tells it like it is.

ASU tells it like it is.

 

Employ the power of a visual via the power of language, et voilà! “Trash” is no longer an option. Just guilt. Carry on.

I have to hand it to Tempe… it’s become downright unceremonious around here. With parking meters that read “dead” and “fail” and trash cans labeled “LANDFILL,” the euphemism is going the way of the dodo bird.

(I was amused to see these relatively new trash cans all over campus yesterday… you know I had to share!)

In other news related to sights around town, I realized, on Saturday evening, that there’s a fisheye setting on my camera. We found ourselves attending a get-together on a seventh floor deck, and thanks to my accidental discovery, I got this shot of downtown Tempe:

 

Downtown Tempe (from the seventh-floor deck of W6).

Downtown Tempe (from the seventh-floor deck of W6).

 

Happy Tuesday!

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